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Online cloth diaper advice Free shipping AT from €99

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Who are we?

About Us

Idealists work here at the cloth diaper shop. Everyone on our team is here because we love the work and believe in something bigger.

We believe it is possible that:

  • All (expectant) parents know that modern cloth diapers exist
  • they know how cloth diapers work
  • They actively decide for or against it because they know all the advantages and disadvantages

It's not that much, is it?

We also believe that it is possible to make small changes over a long period of time to achieve big things. Each of us can do it, including you. We want to show you how, with small baby steps, you can make your life and that of your family more sustainable, more conscious and more worth living. We have all come to the conclusion that we:

  • Fewer people want to have it but they have chosen it really well
  • Replace disposable items with washable alternatives
  • Spend less money on unnecessary things. This means we enjoy the things we own more. We need less money and can spend more time with our families and friends.
  • Enjoy life and be grateful for what we have.

The boss


Hi, I'm Andrea and the driving force behind the cloth diaper shop. I am a trained hardware store saleswoman and was also once a police officer.

In the meantime, I am a qualified life and social counselor and couples and sexuality counselor and advise couples in various life situations, but especially couples with issues relating to pregnancy and the desire to have children (especially star parents and those affected by gestosis).

Why am I selling cloth diapers now, you might ask. Well, my life really changed a lot because of my son and I started to question a lot of things.
When I first heard about cloth diapers when I was pregnant, I immediately thought that I wanted them for our child. My husband Dominik let me do it and my parents and mother-in-law were horrified.

But the thought of throwing away so many diapers really bothered me and I also wanted the best for our child's health. Of course, at first I couldn't even imagine what it was like with the whole chair and I was afraid that it might get a bit disgusting. So I decided to find out more about cloth diapers.
After just a few YouTube videos I was excited but also completely overwhelmed, but I still really wanted to use cloth diapers. So I took advice.

After a very mixed month with our little Erik and a gestosis on my part, I was finally ready to change diapers with cloth. I was surprised at how easy it was to change diapers, even though the situation with the baby overwhelmed me at times.
The more I got into diapers, the more I wanted to know about them. I tried different brands and models and I was infected with the cloth diaper virus!

I even managed to convince my best friend of this and we both became real "nerds" when it came to this topic and were able to make many other moms curious. Until I do my consultant training.

One thing led to another and now I have the shop!

In the meantime, I not only want to advise parents on cloth diapers but also want to continue on the path. I want to show you how easy it is to save waste every day without having to change your entire everyday life.

The IT guy


Dominik is responsible for ensuring that the technical functionality behind our great facade works perfectly. He takes care of everything that you often can't see from the outside, but that is urgently needed to keep everything running smoothly.

How do updates work, where do I look for something in the system, how do I create lists for your orders and much more. - everything I'm happy about when I don't have to think about it ;-)

But he also always encourages me to think entrepreneurially and I love talking to him about our visions for the future.

He is my business and IT brain and I can always turn to him when necessary. By the way, he is also my better half ;)

The creative one


Stefanie is a great help to me and supports me with product design and organization for LUMINA and LENOLANA.

Stefanie founded the cloth diaper shop and lovingly ran it for 5 years.

You can find out how to use cloth diapers and how to become a consultant from Stefanie, because she also runs the Cloth Diaper Academy.

If you would like to find out more about training to become a cloth diaper consultant, go to the Academy or write to Stefanie at


to everyone who supports me every day in achieving the dreams and goals I have set for myself!


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